Dental practices are constantly looking for new and innovative ways to market their services. The competition is fierce, and it can be challenging to stand out from the crowd. We will discuss ten practical marketing ideas that your dental practice can use to get ahead of the competition.
Marketing ideas for dental practice to get ahead of the competition
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Rebranding
Rebranding is often necessary to get new patients in the door of your dental practice. Rebranding is a great way to get in front of your target market multiple times, which dramatically increases your chances of getting new patients in the door of your practice. There are many guides on marketing for Dentist that you can use to reach new customers.
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Use Social Media
One of the best and cheapest ways for any dental practice to advertise its services is through social media. Facebook, Pinterest, and Twitter are great platforms to begin marketing your dental practice online. And because they are free platforms, you can advertise your services for almost no cost to you. If you provide any specific dental procedure that your patients might be interested in (dental implants or Invisalign come to mind), then make sure to target your Facebook advertisements to people interested in that topic.
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Send out Postcards
Another good way for any dental practice to get new patients is to send postcards or letters promoting their services to an established group of people in the community. For example, you could send a letter offering free whitening treatments to all teachers at a local school. You can send these letters through the mail or email them, whichever you think works best for your practice.
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Host an Event
If you are willing to take some time and financial commitment to host an event for your dental office, then you should do it! If you have children, this is a great way to get new patients in the door of your practice. You could host a night where you give out free ice cream and goodies for children or offer discounted services on certain days. The idea here is to create an experience for people that they will want to share with their friends who also have young children.
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Offer Coupons
Coupons are a great way to attract new patients to your dental office, but you have to be careful with them. If you have too many coupons, people may only use the first one they receive and ignore all future ones.
However, if you offer an exciting or exclusive coupon that is unique, more people might be willing to take advantage of it. Make sure that whatever coupon you choose is something that will draw interest, like an offer for half of your first procedure.
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Try Package Deals
Package deals are a great idea for anyone looking to get new patients. You can create 2 or 3 different packages and advertise them on your website, social media pages, and in your office building. For example, you could offer a teeth whitening package that includes an exam and x-rays for $150. If someone is interested in having their teeth whitened but doesn’t necessarily want to pay out of pocket for the whole thing, this would be an excellent opportunity to save some money.
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Network
Networking is a great way to advertise your services and create strong relationships with other businesses in your community. This can be done by sending letters or giving coupons when you attend networking events held at other dental offices or restaurants. You could even try doing mock meetings so that when you hear a networking event, you have a speaking point to start a conversation with the people at your table.
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Start Advertising Now
The sooner you begin advertising your services to new patients, the better. The more often existing and potential patients see your advertisements, the higher their chance of taking action and calling or visiting when they need your services.
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Expand Your Base
If you see several patients per day, expand your patient base by offering extended business hours or adding on Saturday. This will allow people to come in who may not usually be able to make it during the typical working week.
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Update Your Website
Updating your website is a great way to attract new patients because it’s difficult for people to find you if you don’t have an updated site. Not only that, but this allows existing patients to access resources on the spot like patient forms, FAQs, and more.
Conclusion
If you follow these ten steps when looking for new patients, the number of people who walk into your dental practice will significantly increase. These strategies may also help existing patients to take better care of their oral health and come in for necessary check-ups more frequently.
