1. Include a Call-To-Action
In addition to enticing your audience with a catchy headline and an attention-grabbing email subject line, including a well-crafted call-to-action is a surefire way to increase click-through rates. Whether it’s positioning the CTA above the fold or tweaking the color, even small changes to your call-to-action can have a huge impact on the number of people who engage with it.
When crafting your CTA, try to avoid boring, common action words like submit and enter in favor of more approachable verbs like get and find. This will make your call-to-action seem less intimidating and more welcoming, which will encourage your readers to take the next step with you.
2. Include a Call-To-Action in Your Emails
Using a call-to-action in your emails is one of the best ways to generate more conversions. Depending on your email design, you can choose to include multiple CTAs or just one. The key is to make sure that your CTA is easy to see and stands out against the rest of the email.
Your subject line, content and design should work together to create a story that leads up to your CTA button. This way, when your subscriber gets to the CTA, they are already primed and ready to convert.
Consider making your email CTA a bold color, so it stands out and can be easily clicked on mobile devices. Also, use clear and concise language to encourage your subscribers to act quickly.
3. Include a Call-To-Action in Your Social Media Posts
A call-to-action is a clear instruction that directs users to take an action, like visit your website or make a phone call. There are many different types of calls-to-action, depending on your business goals and audience, so it’s important to decide which action you want your audiences to take before crafting your call-to-action copy.
For example, in this Instagram post from The Red Barn Guy website, they ask their viewers to “swipe up” for more information on their new product update. This prompt is effective because it’s short and easy to understand, allowing visitors to quickly act on the message. It also incorporates a sense of urgency, which is often more effective than a simple “click here” type of CTA.
4. Include a Call-To-Action in Your Blog Posts
A fantastic call-to-action can boost conversions, capture email subscribers or direct readers to other content on your site. However, you must determine the goal of the CTA in order to craft a message and button that will be irresistible for your audience.
For example, if you are trying to get more blog comments, a simple call-to-action at the end of your post could say “Comment below with your thoughts.” You can also use a Subscribe CTA that asks readers to sign up for your newsletter to be alerted to new blogs on a given topic.
In addition, you can include a Call-To-Action in the sidebar of your blog that is not directly relevant to a specific blog post, but does support your company goals. This is a great way to get more output from your blog without disrupting the flow of your content.
5. Include a Call-To-Action in Your Video Posts
It’s not enough to create a great marketing video, tell your story and generate excitement without telling your audience what to do next. That’s where the call to action comes in – it’s the climax of your video and prompts your audience to take the final step towards achieving their own goals.
It’s important that your CTA compliments the message of your video and the goal you’re trying to achieve, such as ‘Buy now’ in an explainer video versus ‘Request a demo’. Use ‘doing words’ such as subscribe, book today, get started, learn more to encourage your viewers and match the message of your video. This will increase your chances of converting them into customers. The CTA should be both said and shown to really hammer the message home.
